Business cards are an important business tool that has stood the test of time. Any business deal or trade enquiry involves exchange of cards. These are representatives of your whole organization. As such, it is important to make them accessible to potential customers. Business card holders solve this purpose. Simply put, they are small holders that hold your cards for public to take. This article expatiates on the various aspects of plastic business card holders.
The idea behind using a card holder is to advertise your product in an elegant way. They are left out in open. When a person picks one up, it is by his own choice. On the other hand, pamphlets, which are thrust into passerbys hands on streets and public places, may end up annoying a person. Hence, business card holders sell a product in a more effective and elegant way. Several cafes, ATMS, newspaper offices, libraries and other public places allow business cards to be displayed on their premises.
Though you can opt for materials like leather and exotic fabrics like organza and brocade but these go well only with top notch business and equally posh display places. Plastic is one of the best materials for medium and small businesses to have their holders made in. It is durable and sturdy. It wont break on falling down. Also, the material doesnt stain or scratch easily and will look good even after years of being installed. Plastic costs almost nothing. Even multiple installations wont have a visible effect on your operation and advertising costs.
Such a holder will ideally be in landscape orientation. Portrait style holders do exist but are not common. For enterprises that have different branches of the same ownership, segmented or multi pocketed business holders are a good option. These can range from 2 to even 24 card displays. They can either be stuck linearly to a wall or be mounted one over the other like in a staircase.
One tip that you must remember while choosing a holder is that always opt for clear plastic. Companies market these in tinted plastics too. However, color can inhibit the visibility of the card from a distance. If you are using a collection of holders with a commonality to them, you can put a bigger sign holder above them indicating the generic product.
The cost of such holders, as mentioned above is significantly low. You can get a god 3-pocket holder with a capacity of about 400 cards capacity for 5. If you order in bulk, you can save even better.
Plastic card and sign holders are a smart advertising option which needs to be exploited by each serious business.