No matter what business you are in a consumer research survey can be a great way to improve your marketing strategy. In a tough economy new customers and customer retention are more important than ever. Without a solid knowledge of who your customer is and what they want the competition may be scooping up your business.
What can you do?
A well designed consumer research survey is a great way to figure out who your
customer is and what they want. Without target marketing you could be missing out on a lot of potential business.
With a simple survey you can gather the necessary information to create a more effective marketing campaign. Some things to include in your survey may be:
- Who your customer is
- What they like or dislike currently
- Current spending habits
- Future spending habits
consumer research survey
Demographic questions can help identify who you need to target in your marketing; whether to retain current customer or help bring in new ones. Demographic questions can include: gender, age, income and family size.
Current customers can give you an understanding of what you are doing right and where things need to improve. Keep in mind that you can’t and won’t be able to please everyone. A customer survey can help identify major areas that need to be improved.
When create a consumer survey don’t forget to ask about current spending habits. If a customer answers a survey and suggest major changes are needed but then you see they have only purchased once you may put more value in opinions from a frequent customer. The same can be said for future habits. If small changes bring in more customers those are worth investigating.
Keep your consumer research survey simple and clear. Get a better understanding of where your marketing strategies need to be.
Corporate Giftware, Promotion Products and Premiums in New Zealand: A Strategic Entry Report, 1999 (Strategic Planning Series)
This report puts executives and strategic planners on the fast track. The first chapter describes the study’s methodology. The second chapter gives an overview of how to strategically access the market, mid-term forecasts of latent demand and accessibility benchmarks. The remaining nine chapters are not industry specific, but instead discuss economic fundamentals, marketing & distribution options, export and direct investment options, and full risk assessments (political, cultural, legal, human resources). Combined, the information provided in this market study is a “one-stop” shop for the strategic planner. Ample statistical benchmarks and comparative graphs are given.
List Price: $ 495.00
Price:
Apparel Industry in Spain: A Strategic Entry Report, 2000 (Strategic Planning Series)
This report puts executives and strategic planners on the fast track. The first chapter describes the study’s methodology. The second chapter gives an overview of how to strategically access the market, mid-term forecasts of latent demand and accessibility benchmarks. The remaining nine chapters are not industry specific, but instead discuss economic fundamentals, marketing & distribution options, export and direct investment options, and full risk assessments (political, cultural, legal, human resources). Combined, the information provided in this market study is a “one-stop” shop for the strategic planner. Ample statistical benchmarks and comparative graphs are given.
List Price: $ 495.00
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Consumer Behavior with DDB LifeStyle Study Data Disk (Consumer Behavior: Building Marketing Strategy)
This book is a strategic look at consumer behavior in order to guide successful marketing activities. The Wheel of Consumer Analysis is the organizing factor in the book. The four major parts of the wheel are consumer affect and cognition, consumer behavior, consumer environment, and marketing strategy. Each of these components is the topic of one of the four major sections in the book.
List Price: $ 150.00
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