Despite the popularity of electronic newsletters which can be sent as easily as one can send email nowadays, printed newsletters still enjoy a loyal following and is still used by organizations and companies to share information with members and customers, as well as make announcements about upcoming events. Most commercial printing services provide newsletter printing as part of their portfolio and a company can easily approach one and ask for help in designing their newsletter. Still, one must have basic knowledge of designing an effective newsletter in order for them to inform printing companies what exactly they want it to look like. This article lists some factors to consider in newsletter design and printing.
First of all, a company should make sure their newsletter includes the company’s branding, such as the company logo and letterheads. Readers must immediately be made aware of what company is issuing the piece. In the layout, one must make sure that the newsletter remains constant throughout in its formatting and style. Design should be simple and conservative, not cluttered and crowded. Remember, the most important thing is to maintain readability so that the recipients will not find reading the newsletter in its entirety too cumbersome. Do not use more than 3 font style or size. For greater impact, use contrast in the design. For example, this means using bold sans serif type for headings and a simple serif font for the body text. You can also choose white spaces to stand out against a dense, long line of texts.
Printed newsletters need not be boring according to the experts at Tucson Printing. With the right know-how and clever design tricks, a company can make sure that the newsletter they distribute will be read by the recipients and thus give maximum return in the form more business opportunities and more prospective customers. A company that has an idea of how best to design their newsletter can surely make the most out of hiring commercial printing services for producing quality, readable newsletters.