This may be one of the techniques that real estate agencies and businesses seem to overlook on a frequent basis. It is a crucial element of the business mix that is very vital and should be thought about with a high degree of priority. If you won’t focus on this part of your marketing strategy then you are dismissing huge piles of money from the table, easy takings for any other sales professional to pick up.
Of course, what I am trying to get across, is you should be remaining in contact with customers that you have already sold to. This is an big mistake by a large number of sales men and women, especially in the real estate arena because most agents think that once the contract is fulfilled, the customer is of little use to them. This is a huge marketing mistake and in this blog post, I am going to tell you how to use the Internet and technology to stay in the loop with your clients, and help you to gain more of them while making more sales and prospects.
Stay in Contact with Your Real Estate Leads
Most marketing and sales consultants say that if you are going to make it as a sales person, then you should keep in contact with your prospects or clients and allow them to hear from you at least 6 to 12 times a year. Using the regular mail could be be the most popular tool to market with if you know how to do it right. Sending birthday cards, St Patrick’s Day cards, get well cards or any special occasion you can use to make contact with your clients, real estate leads and past customers is a super method to remind them that you are still there for them.
Three Big Reasons
Here are a few reasons for accomplishing these tasks: Referrals, more house listings and more commissions! You can also use email technology to keep in constant touch with your previous clients. Email prospect marketing remains one of the cheapest ways to market to prospects you have already finished business with. Currently, the banks are offering up lower interest ranges, not just in the avenue of selling houses, but also refinancing them as well. A good, informative email newsletter could very simply inform your exclusive real estate leads of this great investment opportunity.
Since firing out mass email is still very cheap, you can send them a concise message every other day or so broadcasting to them about very important real estate news. So, respectively, the number of times you could shoot out a newsletter to them through email is 52 times.
Leave Christmas Out
Any other holiday besides Christmas should be considered for contact. The reason you may ignore the Christmas rush is because clients will get too much correspondence anyway, therefore your newsletter will possibly be ignored. However, you can send out email or letters for just about any occasion you can think of. So, you could possibly add at least another 6 times to that figure. Don’t forget, you could send out a note at least twice a year just to say “Hello”. Let’s not forget social bookmarking sites like Twitter and Facebook and other ways and means of connecting to them. So, to review the facts; you could have gotten a hold them somewhere around seventy or so times during the year!