As a small business owner you may one day wake up with an epiphany: is it only large companies that can benefit from a really powerful or funny business slogan? The answer is: absolutely not! Every business owner, even if they have a one-person operation should be concerned with “brand”. The word gets thrown around a lot; all it really means is that you are doing more in your advertising than simply creating unrelated ad campaigns, that you communicating a larger message.
You need a continuity between your different marketing campaigns across different media, through time, so that your existing customers as well as members of the general public who have not yet heard of you are encountering a “message”, not only an advertisement. One of the best ways to do this is by having a business slogan that draws together all of your marketing efforts over a long period of time. The effort you put into coming up with it will be time well spent, whatever your business.
Think of the range of ads that Nike has created over the years that use the slogan “Just do it”. Whether it’s television, magazines, billboards, etc. using Tiger Woods or any one of a couple dozen other athletes in a given advertisement, the thread of the slogan constitutes a message that is woven into what Nike is as a company. It’s a perfect example of how a slogan that has nothing even to do with the products sold by the company is ultimately effective in selling shoes. In fact there can be no doubt that over the years they’ve sold a lot more shoes than they might have without the slogan.
Funny business slogans, if they are outstanding enough, create their own momentum through what is essentially word-of-mouth advertising as people repeat the phrase and in so doing surround your business with a little bit of magic: humor, if you can pull it off, is always one of the very best marketing tools.
You can look to famous business slogans for inspiration as to what might work for your company, but there is no reason why you can’t come up with a catchy tagline yourself, maybe with the help of a freelance copywriter to help. You can even find lists of free business slogans on the internet. The return on investment make doing so a no-brainer, and you might be surprised at just how much you might help your bottom line.